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AIGA: Stuff You Didn’t Learn in School (February 4, 2016)

Hey Guys!

So a few of us had attended the AIGA Event (Stuff You Didn’t Learn in School) this past Thursday at Lesley University. I will say that it was definitely well worth the trip!

Seth Johnson is a fantastic speaker and designer from IBM. He provided us 4 key points to acknowledge when preparing for the big interview, and even for after we get hired.

  1. It is your job to tell you client or team what YOU think they need.
  2. Just shut up and listen.
  3. Keep making your own work.
  4. Always be curious, never be satisfied.

He also pointed out other tips to help you as you are starting out in the design world.

  • Find a mentor, no matter what job, or who it is.
  • Have good observation of other’s work and your own.
  • “Fake it till you make it.”

He made a point that we will have our ups and downs. He points out that we may end up hitting rock bottom before making our way to the top, and that’s okay. Seth himself never went to design school, and was a designer for smaller companies before making his way up to IBM in Texas. He was inspiring in a sense to never give up. My favorite key point of his is to learn to NEVER be satisfied with your work. Just because we finished our portfolios before graduation, doesn’t mean it’s finished forever. Always update, and push for other personal projects that say something about you.

Here is Seth’s website and some of his work:

I have learned so much from this experience and thank him for taking the time to fly up north and talk to us. I’m glad we had the chance to go, and will definitely be attending more AIGA events in the future.

~ Katie